Celebrity Involvement, Perceived Value, and Behavioral Intentions in Popular Media-Induced Tourism

Popular media–induced tourism has emerged as a growing body of research. Although previous literatures have examined the relationship between celebrity involvement and behavioral intentions, the mechanism underlying this relationship remains a black box. The purpose of this study is to examine the r...

Full description

Saved in:
Bibliographic Details
Published in:Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2015-05, Vol.39 (2), p.225-244
Main Authors: Yen, Chang-Hua, Teng, Hsiu-Yu
Format: Article
Language:English
Subjects:
Celebrities
Consumer behavior
Marketing management
Studies
Tourism
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Popular media–induced tourism has emerged as a growing body of research. Although previous literatures have examined the relationship between celebrity involvement and behavioral intentions, the mechanism underlying this relationship remains a black box. The purpose of this study is to examine the relationship between celebrity involvement and behavioral intentions as well as to clarify the role of perceived value. Survey data from 382 tourists in Taiwan indicate that celebrity involvement is positively related to behavioral intentions. Moreover, perceived value partially mediates the relationship between celebrity involvement and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed.
ISSN:1096-3480
1557-7554
DOI:10.1177/1096348012471382