Innovative information technologies and their impact on the performance of the entities which activate in the retail industry

The use of innovative information technologies can represent an advantage for the companies in the retail industry. This research is based on the results of an empirical study. The research was built under the auspices of the diffusion of innovations theory. Using the questionnaires collected we cou...

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Bibliographic Details
Published in:Amfiteatru economic 2015-05, Vol.17 (39), p.520-535
Main Authors: Dumitru, Valentin-Florentin, Jinga, Gabriel, Mihai, Florin, Ștefănescu, Aurelia
Format: Article
Language:English
Subjects:
Automation
Biometrics
Classification
Communication
Communication and information technologies
Customer services
Data mining
Diffusion of innovations theory
Diffusion theory
Econometric models
Econometrics
Economic performance
Electronic commerce
Empirical research
Empirical study
Endogenous and exogenous variable
Information technology
Innovation
Innovations
Questionnaires
Retail
Retail trade
Retailing industry
Size of enterprise
Social networks
Software
Studies
Technological change
Turnover
Warehouses
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Summary:The use of innovative information technologies can represent an advantage for the companies in the retail industry. This research is based on the results of an empirical study. The research was built under the auspices of the diffusion of innovations theory. Using the questionnaires collected we could establish correlations between the variables included into three categories (company's size, the information technologies used for retail, the impact of information technologies on the company) and we developed two original econometric models. The turnover is considered an endogenous variable (underlying the impact of the information technologies on its value) as well as exogenous (the existence of a unique computers network within the company depending on the turnover as a development factor). The models show that there is a negative correlation between the total turnover and the percentage of the turnover obtained through online sales, respectively the existence of a unique computers network is influenced by the existence of the online retail within the company. The conclusions underline the research limits and the necessary future developments.
ISSN:2247-9104
1582-9146
2247-9104