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Chinese Consumers' Perception of Indian Products A Multi-Year Comparison

Recently, China became India's top trading partner. The two countries have announced a series of deals aimed at boosting economic growth in both countries. According to estimates by PHD Chamber of Commerce, bilateral trade between India and China is expected to increase to over $80 billion by M...

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Bibliographic Details
Published in:Indian journal of economics & business : IJEB 2015-01, Vol.14 (1)
Main Authors: Lumb, Ruth, Lall, Vinod, Moreno, Abel
Format: Article
Language:English
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Summary:Recently, China became India's top trading partner. The two countries have announced a series of deals aimed at boosting economic growth in both countries. According to estimates by PHD Chamber of Commerce, bilateral trade between India and China is expected to increase to over $80 billion by March 2017. Although the trade gap between the two countries stood at $35 billion in favor of China last year, it is expected that India will be exporting more products to China in the near future. From a strategic planning perspective, information about Chinese consumers' perception of the quality of products from India and their willingness to purchase products from India would be useful to Indian managers planning to export their product(s) into China. The findings also have strategic implications for managers from China who are considering importing products from India. The current research reports the perception of the quality of products made in India by respondents from China over a seventeen year period.
ISSN:0972-5784