Do the Top U.S. Corporations Often Use The Same Words in their Vision, Mission and Value Statements?

This present study identified the most commonly used descriptors words in the vision, mission and value statements of the 100 largest U.S. corporations based on market capitalization to determine the degree to which they share the same words. The present study found that there was a significant amou...

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Bibliographic Details
Published in:Journal of marketing and management 2015-05, Vol.6 (1), p.1
Main Authors: Anderson, S Eric, Jamison, Brad
Format: Article
Language:English
Subjects:
Capitalization
Corporate responsibility
Decision making
Leadership
Managers
Mission statements
Nonprofit organizations
Perceptions
Public relations
Studies
Success factors
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Summary:This present study identified the most commonly used descriptors words in the vision, mission and value statements of the 100 largest U.S. corporations based on market capitalization to determine the degree to which they share the same words. The present study found that there was a significant amount of shared words used in corporate value statements, but not in corporate vision and mission statements.
ISSN:2153-9715
2153-9723