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L'image du magasin définition, effets, mesure et perspectives de recherche 25
Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purc...
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Published in: | Revue management & avenir 2013-03 (60), p.74 |
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Main Author: | |
Format: | Article |
Language: | fre |
Subjects: | |
Online Access: | Get full text |
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Summary: | Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purchases, using cognitive criteria. |
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ISSN: | 1768-5958 1969-6574 |