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L'image du magasin définition, effets, mesure et perspectives de recherche 25

Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purc...

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Bibliographic Details
Published in:Revue management & avenir 2013-03 (60), p.74
Main Author: Bezes, Christophe
Format: Article
Language:fre
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Summary:Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purchases, using cognitive criteria.
ISSN:1768-5958
1969-6574