Vers la mise en oeuvre d'une démarche d'intelligence économique pour l'artisanat en Région PACA

The connection between Business Intelligence and Craft Firms is perceived as unnatural, indeed denaturing. Even so, it is a relevant goal which requires the collaboration of both experts and owners-managers, involved in a same though process. After the definition of the concepts used, we present a c...

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Bibliographic Details
Published in:Revue management & avenir 2010-12 (40), p.158
Main Authors: Paturel, Robert, Richomme-Huet, Katia
Format: Article
Language:fre
Subjects:
Artisans
Collaboration
Competitive intelligence
Managers
Studies
Online Access:Get full text
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Summary:The connection between Business Intelligence and Craft Firms is perceived as unnatural, indeed denaturing. Even so, it is a relevant goal which requires the collaboration of both experts and owners-managers, involved in a same though process. After the definition of the concepts used, we present a coconstructed methodology and the first results from the Owners-Managers Club in the PACA Region.
ISSN:1768-5958
1969-6574