FEATURES OF PRODUCT POLICY FORMATION FOR SERVICE ENTERPRISES

The article analyzes the existing elements of product policy and suggests the new ones to be added. Synthesizing all these elements analyzed, along with other components and factors of influence, the model of product policy for a service enterprise is presented as the system of interacting elements...

Full description

Saved in:
Bibliographic Details
Published in:Aktualʹni problemy ekonomiky 2015-04 (166), p.220
Main Authors: Tkachuk, Svitlana V, Stakhurska, Svitlana A, Stakhurskyi, Valeriy O
Format: Article
Language:Russian
Subjects:
Customer satisfaction
Policy making
Product development
Service industries
Studies
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The article analyzes the existing elements of product policy and suggests the new ones to be added. Synthesizing all these elements analyzed, along with other components and factors of influence, the model of product policy for a service enterprise is presented as the system of interacting elements which is supposed to satisfy the consumer demands.
ISSN:1993-6788