Organizational Implications of the Cost Leadership Strategies

Included by M. Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new t...

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Bibliographic Details
Published in:Valahian journal of economic studies 2014-04, Vol.5 (2), p.33
Main Authors: Duica, Anisoara, Duica, Mircea Constantin
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Cost control
Cost reduction
Economies of scale
Labor force
Leadership
Management theory
Market shares
Operations management
Prices
Qualitative research
Research methodology
Strategic business units
Strategic management
Studies
Value chain
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Summary:Included by M. Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new tendencies concerning the need, the advantages and the difficulties of application of this type of strategies. In an environment based increasingly more on competition, where the banking and the economic crisis influence the purchasing power of the population, the application of a cost leadership strategy is opportune and gives the firms the opportunity to survive in the long run. At the same time, use of modern methods of operations management favor the efficient application of the cost leadership strategies.
ISSN:2067-9440
2067-9440