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Organizational Implications of the Cost Leadership Strategies
Included by M. Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new t...
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| Published in: | Valahian journal of economic studies 2014-04, Vol.5 (2), p.33 |
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| Main Authors: | , |
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| Language: | English |
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| container_issue | 2 |
| container_start_page | 33 |
| container_title | Valahian journal of economic studies |
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| creator | Duica, Anisoara Duica, Mircea Constantin |
| description | Included by M. Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new tendencies concerning the need, the advantages and the difficulties of application of this type of strategies. In an environment based increasingly more on competition, where the banking and the economic crisis influence the purchasing power of the population, the application of a cost leadership strategy is opportune and gives the firms the opportunity to survive in the long run. At the same time, use of modern methods of operations management favor the efficient application of the cost leadership strategies. |
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Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new tendencies concerning the need, the advantages and the difficulties of application of this type of strategies. In an environment based increasingly more on competition, where the banking and the economic crisis influence the purchasing power of the population, the application of a cost leadership strategy is opportune and gives the firms the opportunity to survive in the long run. 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Porter in the category of the generic competitive strategies, the cost leadership strategies still present interest for the researchers in the strategic management domain, a research domain on which many research studies have focused. In this context, the present paper describes new tendencies concerning the need, the advantages and the difficulties of application of this type of strategies. In an environment based increasingly more on competition, where the banking and the economic crisis influence the purchasing power of the population, the application of a cost leadership strategy is opportune and gives the firms the opportunity to survive in the long run. 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| ispartof | Valahian journal of economic studies, 2014-04, Vol.5 (2), p.33 |
| issn | 2067-9440 2067-9440 |
| language | eng |
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| source | EBSCOhost Business Source Ultimate; Publicly Available Content Database; Social Science Premium Collection; ABI/INFORM Global |
| subjects | Competition Competitive advantage Cost control Cost reduction Economies of scale Labor force Leadership Management theory Market shares Operations management Prices Qualitative research Research methodology Strategic business units Strategic management Studies Value chain |
| title | Organizational Implications of the Cost Leadership Strategies |
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