Skin Tone and Individuals’ Perceptions of Commonality and Competition with Other Racial and Ethnic Groups

Previous research has shown that skin tone influences how individuals perceive themselves and others. There is considerable variation in skin tone between and among whites, Latinos, and blacks, and considering the role of skin tone in shaping racial attitudes is potentially important. In this paper,...

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Bibliographic Details
Published in:Race and social problems 2015-09, Vol.7 (3), p.181-197
Main Authors: Wilkinson, Betina Cutaia, Garand, James C., Dunaway, Johanna
Format: Article
Language:English
Subjects:
African Americans
Attitudes
Color
Competition
Confounding (Statistics)
Congressional elections
Departments
Ethnic Groups
Hispanic Americans
Minority & ethnic groups
Perceptions
Personality and Social Psychology
Political power
Political science
Race
Racial Attitudes
Racial Identification
Racial identity
Skin
Social Sciences
Social Work
Studies
Whites
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Summary:Previous research has shown that skin tone influences how individuals perceive themselves and others. There is considerable variation in skin tone between and among whites, Latinos, and blacks, and considering the role of skin tone in shaping racial attitudes is potentially important. In this paper, we explore the effects of skin tone on perceptions of commonality and competition among whites, blacks, and Latinos. Simply, does skin tone shape how whites, blacks, and Latinos view each other? Using data from the 2010 Cooperative Congressional Election Study, we explore the effects of individual self-perceptions of skin tone on racial attitudes. We find that skin tone has an effect only on blacks’ perceptions of Hispanics; light-skinned blacks are less likely to perceive commonality and more likely to perceive employment competition with Latinos, relative to blacks with darker skin tones. We also find some evidence to suggest that the effect of skin tone on blacks’ perceptions of commonality with Latinos is moderated by education.
ISSN:1867-1748
1867-1756
DOI:10.1007/s12552-015-9151-8