MAPEAMENTO DE STAKEHOLDERS SOB A PERSPECTIVA DA SUSTENTABILIDADE: UMA DESK RESEARCH COM ORGANIZAÇÕES GAÚCHAS

Sustainability has received prominence among the business discussion, the central concept of the Triple Bottom Line (social, environmental and economic) is emphasized. Considering this perspective and the need to understand the involved with the inclusion of this topic among the forms of management...

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Bibliographic Details
Published in:Revista Metropolitana de Sustentabilidade 2015-01, Vol.5 (1), p.60
Main Authors: da Silva, Minelle Enéas, Oliveira, Elaine Melo, do Nascimento, Luis Felipe Machado
Format: Article
Language:Portuguese
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Summary:Sustainability has received prominence among the business discussion, the central concept of the Triple Bottom Line (social, environmental and economic) is emphasized. Considering this perspective and the need to understand the involved with the inclusion of this topic among the forms of management as supply chain, the paper aims to map the stakeholders involved with sustainability in relation to supply chain' company Mercur S/A and cooperative Ecocitrus. The methodology used was based on desk research, in order to identify the most representative stakeholders of these organizations. The analysis shown that from the large number of interactions that organizations have good relations focused on their performance in the market, which mostly were analyzed from the perspective of sustainability. Thus, it is possible to confirm that the more cooperative these links, easier dissemination of sustainability between them. Thus, the mapping of the two focal organizations provides an important basis for further studies to be conducted in order to verify adopting practices of sustainability throughout the supply chain.
ISSN:2318-3233