THE IMPACT OF SEO OPTIMIZATIONS FOR ROMANIAN TRAVELLING AGENCIES

The tourism has become a key part of the economy matching the importance of other better known parts like industry, agriculture or commerce. Online tourism has known an increase in popularity over the last years at the point in which most tourism agencies use the internet as the main method of promo...

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Bibliographic Details
Published in:Quaestus (TimioĢ¦ara) 2015-04 (6), p.311
Main Authors: Mocofan, Muguras, Ogarlaci, Monica, Onofrei, Andreea
Format: Article
Language:English
Subjects:
Analysis
Blogs
Digital marketing
Economic theory
Electronic commerce
Impact analysis
Internet
Multimedia
Online advertising
Reservation systems
Search engine optimization
Social networks
Studies
Technology adoption
Tourism
Travel agencies
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Summary:The tourism has become a key part of the economy matching the importance of other better known parts like industry, agriculture or commerce. Online tourism has known an increase in popularity over the last years at the point in which most tourism agencies use the internet as the main method of promoting the offers. In the online promotion of the company are used sites, blogs and social media platforms. The main goal of this research paper is to highlight the importance of SEO optimization in online tourism. The research has been made by studding the online activity of few travelling agencies from Romania.
ISSN:2285-424X
2343-8134