Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?

ABSTRACT This study builds on previous research to investigate the effect of the benefits of eco‐friendly VMD (visual merchandising) on satisfaction as well as the effect of satisfaction on store attitude. This also testifies the moderating effects how the benefits of eco‐friendly VMD affect custome...

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Bibliographic Details
Published in:Psychology & marketing 2015-12, Vol.32 (12), p.1148-1157
Main Authors: Shin, Jong-Kuk, Park, Min-Sook, Moon, Min Kyung
Format: Article
Language:English
Subjects:
Consumer attitudes
Customer satisfaction
Green marketing
Reputations
Retail stores
Studies
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Summary:ABSTRACT This study builds on previous research to investigate the effect of the benefits of eco‐friendly VMD (visual merchandising) on satisfaction as well as the effect of satisfaction on store attitude. This also testifies the moderating effects how the benefits of eco‐friendly VMD affect customer satisfaction by store reputation. A total of 363 responses were used to examine the process through which core benefits and relational benefits of retailers with eco‐friendly VMD affect psychological satisfaction and social satisfaction. This is a unique study offering empirical evidence that psychological and social satisfactions are the mechanisms through which benefits of eco‐friendly VMD lead to store attitude. Results indicate that information benefit and psychological benefit result in positive psychological satisfaction and social satisfaction, which in turn leads to positive store attitude in retail customers.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.20844