Stratége de communication financière par Internet des entreprises françaises

This study examines strategy of Internet communication of French firms. This issue is important because of the increase use of Internet as a medium of communication, the absence of standards that regulate this practice for French firms, and the cost engaged by these firms despite the presence of ann...

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Bibliographic Details
Published in:La revue des sciences de gestion 2013-01, Vol.48 (259/260), p.197
Main Authors: Saada, Moufida Ben, Khalfaoui, Hamdi, Vedrine, Jean Pierre
Format: Article
Language:fre
Subjects:
Communication
Impact analysis
Internet
Internet access
Management controls
Strategic planning
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Summary:This study examines strategy of Internet communication of French firms. This issue is important because of the increase use of Internet as a medium of communication, the absence of standards that regulate this practice for French firms, and the cost engaged by these firms despite the presence of annual reports. To respond to these preoccupations, this descriptive study illustrates that the French firms have adopted a ritualistic strategy. They duplicate on their web sites only the information transmitted already by their annual report and benefit from the technological side of Internet.
ISSN:1160-7742
1760-6136