INTERNET MARKETING COMMUNICATIONS IN CUSTOMERS E-LOYALTY PROGRAMMES

The article presents the efficiency calculations for the loyalty programs for electronic resource of a trade enterprise. The authors develop proposals on practical application of online marketing communications tools on e-loyalty programs for different types of users. Further directions in examining...

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Bibliographic Details
Published in:Aktualʹni problemy ekonomiky 2015-12 (174), p.423
Main Authors: Mazaraki, Anatoliy A, Dubovyk, Tetiana V
Format: Article
Language:Russian
Subjects:
Digital marketing
Internet resources
Loyalty programs
Online advertising
Proposals
Studies
Online Access:Get full text
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Summary:The article presents the efficiency calculations for the loyalty programs for electronic resource of a trade enterprise. The authors develop proposals on practical application of online marketing communications tools on e-loyalty programs for different types of users. Further directions in examining the online marketing communications within the customers e-loyalty programs are determined.
ISSN:1993-6788