INTERNET MARKETING COMMUNICATIONS IN CUSTOMERS E-LOYALTY PROGRAMMES

The article presents the efficiency calculations for the loyalty programs for electronic resource of a trade enterprise. The authors develop proposals on practical application of online marketing communications tools on e-loyalty programs for different types of users. Further directions in examining...

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Published in:Aktualʹni problemy ekonomiky 2015-12 (174), p.423
Main Authors: Mazaraki, Anatoliy A, Dubovyk, Tetiana V
Format: Article
Language:Russian
Subjects:
Digital marketing
Internet resources
Loyalty programs
Online advertising
Proposals
Studies
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container_title Aktualʹni problemy ekonomiky
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creator Mazaraki, Anatoliy A
Dubovyk, Tetiana V
description The article presents the efficiency calculations for the loyalty programs for electronic resource of a trade enterprise. The authors develop proposals on practical application of online marketing communications tools on e-loyalty programs for different types of users. Further directions in examining the online marketing communications within the customers e-loyalty programs are determined.
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ispartof Aktualʹni problemy ekonomiky, 2015-12 (174), p.423
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subjects Digital marketing
Internet resources
Loyalty programs
Online advertising
Proposals
Studies
title INTERNET MARKETING COMMUNICATIONS IN CUSTOMERS E-LOYALTY PROGRAMMES
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