"Hello!" Exploring the World of Japanese Americans through Hello Kitty

According to Yano, Hello Kitty is a major driving force for pink globalization, or "the transnational spread of goods and images labeled kawaii . . . from Japan to other parts of the industrial world, with a focus on the United States. While Pink Globalization complicates the nature of this cat...

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Bibliographic Details
Published in:American quarterly 2015-12, Vol.67 (4), p.1217-1223
Main Author: Morikawa, Tomoaki
Format: Article
Language:English
Subjects:
Asian Americans
Concentration camps
Consumer goods
Event Reviews
Globalization
Imprisonment
Japanese Americans
Museums
Online Access:Get full text
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Summary:According to Yano, Hello Kitty is a major driving force for pink globalization, or "the transnational spread of goods and images labeled kawaii . . . from Japan to other parts of the industrial world, with a focus on the United States. While Pink Globalization complicates the nature of this catlike character to investigate her wider socioeconomic and sociopolitical significance, in Hello! the meanings of Hello Kitty are plainly simplified. [...]it can be argued that Hello! is not really based on Pink Globalization.
ISSN:0003-0678
1080-6490
1080-6490
DOI:10.1353/aq.2015.0079