UMA PALAVRA VALE MAIS DO QUE UM PROTOCOLO? (IN)FORMALIDADE NA COMUNICAÇÃO INTERNA ORGANIZACIONAL/IS A WORD MORE WORTHY THAN A PROTOCOL? (IN)FORMALIT Y IN ORGANIZATIONAL INTERNAL COMMUNICATION

Current case study, foregrounded on a quantitative and qualitative approach, investigates the structure of an organizational communication process between the research and communication areas of the Embrapa Agrobiologia Unit from the perspective of scientific researchers. Lack of knowledge on the de...

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Bibliographic Details
Published in:Revista em agronegócio e meio ambiente 2015-09, Vol.8 (3), p.481
Main Authors: Ferreira, Vandrea Moraes, Troccoli, Irene Raguenet
Format: Article
Language:Portuguese
Subjects:
Case studies
Communication
Organizations
Protocol
Online Access:Get full text
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Summary:Current case study, foregrounded on a quantitative and qualitative approach, investigates the structure of an organizational communication process between the research and communication areas of the Embrapa Agrobiologia Unit from the perspective of scientific researchers. Lack of knowledge on the development of procedure protocol may be highlighted. The academic contribution of current studies involves the fact that formal design of an entrepreneurship communication process undergoes interferences derived from intrinsic characteristics of the agents involved and incorporates informal procedures. Suggestions and recommendations for future research work are forwarded.
ISSN:1981-9951
2176-9168
DOI:10.17765/2176-9168.2015v8n3p481-504