COMPORTAMIENTO DEL CONSUMIDOR TURÍSTICO 1/BEHAVIOUR OF THE TOURIST CONSUMER/COMPORTAMENTO DO CONSUMIDOR TURISTICO/COMPORTEMENT DE CONSOMMATEURS TOURISTIQUES

This work is the result of a partial investigation "Consumption dynamic, analysis of Villavicencio, Meta (Colombia) as a tourist destination" developed as a partial requirement to opt for the title of Magister in Marketing of the Manizales University, by the two authors. It is presented a...

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Bibliographic Details
Published in:Criterio libre 2014-01, Vol.12 (20), p.166
Main Authors: Ospina, Duván Emilio Ramírez, Gómez, María Cristina Otero, Pérez, Wilson Giraldo
Format: Article
Language:Spanish
Subjects:
Consumer behavior
Marketing
Meta-analysis
Studies
Tourism
Tourist attractions
Online Access:Get full text
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Summary:This work is the result of a partial investigation "Consumption dynamic, analysis of Villavicencio, Meta (Colombia) as a tourist destination" developed as a partial requirement to opt for the title of Magister in Marketing of the Manizales University, by the two authors. It is presented a compilation of diverse theories about the consumer behavior applied to tourism. The methodologies used during the investigation were qualitative and quantitative. There were hypothesis proposed, and the data collection of the 385 surveys was processed in SPSS version 18; for the descriptive analysis it was used the analysis function of the conglomerates in K-medias and the correlation of Spearman. The quantitative analysis was developed through 18 structured interviews. For the fieldwork, the primary source was tourists from different ages that went to Villavicencio, Meta (Colombia) to whom were applied the instruments in specific events.
ISSN:1900-0642
2323-0886