In support of consumer-based strategy research

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2016-05, Vol.44 (3), p.288-289
Main Author: Deighton, John
Format: Article
Language:English
Subjects:
Business and Management
Business schools
Commentary
Consumer behavior
Editorials
Market strategy
Marketing
Methods
Social Sciences
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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-016-0475-8