Value co-creation: concept and measurement

The surge in academic and practical interest in the topic of value co-creation (VCC) highlights an equivocal understanding of its conceptual boundaries and empirical constituents. Our search of the diverse scholarly literature on VCC identified 149 papers, from which we extract the two primary conce...

Full description

Saved in:
Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2016-05, Vol.44 (3), p.290-315
Main Authors: Ranjan, Kumar Rakesh, Read, Stuart
Format: Article
Language:English
Subjects:
Business and Management
Collaboration
Consumers
Consumption
Customer satisfaction
Economic research
Literature reviews
Marketing
Measurement
Original Empirical Research
Product development
Social Sciences
Studies
Value (Economics)
Value added
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The surge in academic and practical interest in the topic of value co-creation (VCC) highlights an equivocal understanding of its conceptual boundaries and empirical constituents. Our search of the diverse scholarly literature on VCC identified 149 papers, from which we extract the two primary conceptual VCC dimensions of co-production and value-in-use. Though the combination of these two distinct dimensions is theoretically necessary to describe VCC, 79% of the studies in our dataset consider only one or the other. Such underlying theoretical ambiguity may explain conflicting results in earlier studies and motivates our effort to offer four contributions to the literature. First, we conduct a rigorous review, integrating existing work to expose the theoretical core of VCC. Second, we utilize the results from our review to isolate the two main theoretical dimensions of VCC and expose the three conceptual elements which underlie each dimension. Third, we apply our theoretical findings to derive empirical measurement constructs for each dimension. Fourth, we refine, analyze, and test the resulting measurement index in an investigation into consumer satisfaction.
ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-014-0397-2