ORIENTAÇÃO DE VALOR SOCIAL, SISTEMA DE VALORES E COMPORTAMENTO COOPERATIVO: UM ESTUDO EXPERIMENTAL

This study aimed to understand the relationship between the social value orientation of the individual and Schwartz's human value theory, as well as to understand the relationship of these models with cooperative behavior of the individual under different regulatory environments (the existence...

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Bibliographic Details
Published in:Revista de administração Mackenzie 2016-02, Vol.17 (1), p.82
Main Author: Iwai, Tatiana
Format: Article
Language:eng ; por
Subjects:
Behavior
Cooperation
Preferences
Studies
Values
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Summary:This study aimed to understand the relationship between the social value orientation of the individual and Schwartz's human value theory, as well as to understand the relationship of these models with cooperative behavior of the individual under different regulatory environments (the existence or inexistence of external control). Data were collected using the Schwartz PVQ-21 scale, SVO Slider decomposed games and applying a principal-agent game in an experimental research environment. Results indicate that SVO social types differ mainly in the importance attributed to power and achievement values. Furthermore, results support the argument that cooperation of pro-social type is based on the intrinsic motivation to equalize outcomes, being, therefore, less sensitive to external controls. In contrast, pro-self cooperative behavior, based on maximizing individual outcome, relies more on the existence of external restrictions.
ISSN:1518-6776
1678-6971
DOI:10.1590/1678-69712016/administracao.v17n1p82-111