Strategy and Change

In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company. The aim of our paper is to show that strategy and change are two related concepts in the business literature....

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Bibliographic Details
Published in:Manager (Bucureşti) 2015 (21), p.145-150
Main Authors: Toma, Sorin George, Marinescu, Paul
Format: Article
Language:English
Subjects:
Accounting - Business Administration
Competition
Corporate culture
Literature reviews
Marketing / Advertising
Organizational change
Strategic management
SWOT analysis
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Summary:In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodological approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.
ISSN:1453-0503
2286-170X