Assessing Relationship between Improvement in Internal Process, Student Satisfaction and Student Retention; Does Student's Orientation Mediates the Relationship?

Quality assurance of academic programs has traditionally been through accreditation. Specialized accreditation is a means for specific academic fields to ensure quality. In the field of business education, National Business Education Accreditation Council (NBEAC) is sole accreditation agency in Paki...

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Bibliographic Details
Published in:Global management journal for academic & corporate studies 2015-01, Vol.5 (1), p.124
Main Authors: Nadeem, Mohammadi Sabra, Abbas, Qaisar, Javed, Uzma
Format: Article
Language:English
Subjects:
Accreditation
Business education
Business schools
Counseling
Employers
Funding
Higher education
Hypotheses
Learning
Quality
Quality control
Researchers
Social responsibility
Stakeholders
Structural equation modeling
Student retention
Studies
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Summary:Quality assurance of academic programs has traditionally been through accreditation. Specialized accreditation is a means for specific academic fields to ensure quality. In the field of business education, National Business Education Accreditation Council (NBEAC) is sole accreditation agency in Pakistan. In 2014, 25 business education institutions in Pakistan were accredited by NBEAC and 41 were in the process of accreditation. As specialized accreditation is just a novel phenomenon in Pakistan, there is also scarcity of research in this area. As the process of accreditation is evolving and institutions are looking forwards towards program accreditation, this paper aims to identify the impact of accreditation on student orientation and satisfaction. In doing so this paper aims to identify does improvement in internal process due to accreditation assure students' satisfaction and retention by focusing on student orientation? Structural Equation Modeling (SEM) was applied to the sample of 574 students of NBEAC accredited institutions. The indirect effect was computed using bootstrap method. The results of the analysis show that improvement in internal process leads to student orientation and student's orientation fully mediates the relationship between students satisfaction and student retention.
ISSN:2219-6145
2305-0756