Introducing our Publications and Editorial Board

Jo Allen first started working for IOP Publishing in 1996 and for four years worked in various roles selling advertising in Physics World magazine. She then swapped the world of B2B publishing for B2C for a short while, heading up sales and operations for a consumer lifestyle publisher before the lu...

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Bibliographic Details
Published in:Insights the UKSG journal 2016-03, Vol.29 (1), p.3-3
Main Author: Allen, Jo
Format: Article
Language:English
Subjects:
Business to business advertising
Libraries
Marketing
Publishing
Publishing industry
Online Access:Get full text
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Description
Summary:Jo Allen first started working for IOP Publishing in 1996 and for four years worked in various roles selling advertising in Physics World magazine. She then swapped the world of B2B publishing for B2C for a short while, heading up sales and operations for a consumer lifestyle publisher before the lure of STM was too great and she returned to IOP Publishing in 2001. Jo heads up library marketing for EMEA (The Americas and APAC library marketing being managed by VPs of marketing in those regions) and one of her favourite activities is running the Library Advisory Board, engaging with and seeking guidance from the EMEA library community.
ISSN:2048-7754
2048-7754
DOI:10.1629/uksg.275