Communicating Sensitive Scientific Issues

In demands for transparency in livestock production, how should the industry deal with communicating the sensitive topic of slaughter? This study examined the different effects of livestock slaughter transparency (via video) on slaughter and transparency attitudes based on people's animal value...

Full description

Saved in:
Bibliographic Details
Published in:Scandinavian journal of public health 2015-08, Vol.37 (4), p.485
Main Authors: Abrams, Katie M, Zimbres, Thais, Carr, Chad
Format: Article
Language:English
Subjects:
Animals
Communication
Livestock
Transparency
Value orientations
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In demands for transparency in livestock production, how should the industry deal with communicating the sensitive topic of slaughter? This study examined the different effects of livestock slaughter transparency (via video) on slaughter and transparency attitudes based on people's animal value orientation and the effects on the clarity and comfort of euphemisms. Findings indicated the video increased slaughter acceptance among all animal value orientations. All groups expected a high level of transparency from the industry regardless of the video. With respect to euphemisms, while slaughter was considered clearer, harvest was more comfortable.
ISSN:1403-4948
DOI:10.1177/1075547015588599