Q LABEL AND TOURIST SATISFACTION IN THE SPANISH HOTELS

Nowadays, the widespread use of reviews portals and social networks has increased the available information and its accessibility. Since 2010, the experience of the other guests is the first factor in the choosing of a hotel; indeed, more important than location or price. The huge amount of user gen...

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Bibliographic Details
Published in:Cuadernos de turismo 2016-01 (37), p.503
Main Authors: Medina, M Lilibeth Fuentes, Estárico, Estefanía Hernández, Marrero, Sandra Morini
Format: Article
Language:English
Subjects:
Customer satisfaction
Hotels & motels
Social networks
Tourism
Travel
Online Access:Get full text
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Summary:Nowadays, the widespread use of reviews portals and social networks has increased the available information and its accessibility. Since 2010, the experience of the other guests is the first factor in the choosing of a hotel; indeed, more important than location or price. The huge amount of user generated opinions and the influence of these opinions over other people, who take them into account, have a significant economic impact directly on sales, according to Ye et al. Therefore, never before users satisfaction/dissatisfaction had been so important, both for its direct economic impact and for its influence on the decisions of other potential customers. Here, Medina et al discuss the Q label and tourist satisfaction in Spanish hotels.
ISSN:1139-7861
1989-4635