The transatlantic business community faced with US direct investment in Western Europe, 1958-1968

This article examines the position of US and European business in the debate about American direct investment in Western Europe in a historical perspective, from the establishment of the Common Market to the introduction of US regulation of foreign direct investment (FDI) a decade later. Based on ab...

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Bibliographic Details
Published in:Business history 2016-08, Vol.58 (6), p.880-902
Main Author: Schaufelbuehl, Janick Marina
Format: Article
Language:English
Subjects:
Americanisation
common market
Common markets
Foreign direct investment (FDI)
Foreign investment
Historical analysis
multinationals
transatlantic community
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Summary:This article examines the position of US and European business in the debate about American direct investment in Western Europe in a historical perspective, from the establishment of the Common Market to the introduction of US regulation of foreign direct investment (FDI) a decade later. Based on abundant and diverse archival documents, it sheds new light on the process of Americanisation and contributes to existing research on transnational networks, by revealing the active role industrial leaders on both sides of the Atlantic played in shaping the political responses to problems raised by the American firms' massive presence in the Common Market.
ISSN:0007-6791
1743-7938
DOI:10.1080/00076791.2015.1128895