Actor engagement as a microfoundation for value co-creation

The starting point for this research is that value co-creation is difficult to observe empirically, whereas actor engagement is observable and thus more likely to be designable and manageable. Informed by the microfoundation movement in strategic management, actor engagement is conceptualized as a m...

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Bibliographic Details
Published in:Journal of business research 2016-08, Vol.69 (8), p.3008-3017
Main Authors: Storbacka, Kaj, Brodie, Roderick J., Böhmann, Tilo, Maglio, Paul P., Nenonen, Suvi
Format: Article
Language:English
Subjects:
Actor engagement
Co-creation of value
Micro-foundation
Service ecosystems
Services
Strategic management
Studies
Value added
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Summary:The starting point for this research is that value co-creation is difficult to observe empirically, whereas actor engagement is observable and thus more likely to be designable and manageable. Informed by the microfoundation movement in strategic management, actor engagement is conceptualized as a microfoundation for value co-creation within the context of a service ecosystem. Using a trans-disciplinary perspective, actors are viewed not only as humans, but also as machines and various combinations of humans and machines. Actor engagement is defined as both the actor's disposition to engage, and the activity of engaging in an interactive process of resource integration within a service ecosystem. This leads to identifying research issues for actors, engagement platforms, actor disposition, engagement properties and resource integration patterns. We conclude by drawing implications based on the identified research issues.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2016.02.034