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THE IMPORTANCE OF THE ECONOMIC DIPLOMACY FOR THE TRANSNATIONAL CORPORATIONS IN GLOBALIZATION ERA

In this context of globalization of business and the struggle for markets and clients, transnational companies are obliged to develop internal powers for the creation, cultivation and management of relationship high-level with governmental bodies sophisticated, influential and relevant for the Compa...

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Bibliographic Details
Published in:Knowledge horizons : economics 2016-01, Vol.8 (1), p.192
Main Authors: Mionel, Oana, Radulescu, Dragos Marian
Format: Article
Language:English
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Online Access:Get full text
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Summary:In this context of globalization of business and the struggle for markets and clients, transnational companies are obliged to develop internal powers for the creation, cultivation and management of relationship high-level with governmental bodies sophisticated, influential and relevant for the Company. For this reason, companies will be unable to develop these skills without deep knowledge and updated economic diplomacy.
ISSN:2069-0932
2066-1061