The Sites and Sounds of Placemaking: Branding, Festivalization, and the Contemporary City

Alongside the entertainment districts and "tourist bubbles," mayors and other place marketers in recent years have embraced music festivals as a fast, temporary, and affordable way to promote the image of a city - a less expensive alternative to inveesting in costly and permanent cultural...

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Bibliographic Details
Published in:Journal of popular music studies 2016-06, Vol.28 (2), p.204-223
Main Authors: Wynn, Jonathan R., Yetis-Bayraktar, Ayse
Format: Article
Language:English
Subjects:
Cities
Marketing
Music festivals
Tourism
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Summary:Alongside the entertainment districts and "tourist bubbles," mayors and other place marketers in recent years have embraced music festivals as a fast, temporary, and affordable way to promote the image of a city - a less expensive alternative to inveesting in costly and permanent cultural infrastructure (Hiller 2000). This marriage of music culture and urban placemaking has been a major avenue for commercialization to enter urban life. Carefully walking the line between crafting an attractive music experience for fans and being a place for showcasing corporate sponsorships is a high stakes game.
ISSN:1524-2226
1533-1598
DOI:10.1111/jpms.12169