Global Vs. Local-The Hungarian Retail Wars

In this paper we explore the impact of the invasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME's can cope with the foreign competition. "If you can't beat them, at least...

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Bibliographic Details
Published in:Journal of business & retail management research 2015-10, Vol.10 (1)
Main Authors: Mayer, Charles S, Bakhshandeh, Reza M
Format: Article
Language:English
Subjects:
Chain stores
Competition
Fast moving consumer goods
Food
Grocery stores
Multinational corporations
Prices
Privatization
Retail stores
Retailing industry
Small & medium sized enterprises-SME
Studies
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Summary:In this paper we explore the impact of the invasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME's can cope with the foreign competition. "If you can't beat them, at least emulate them well."
ISSN:1751-8202
2056-6271