Gozzipi: empresa familiar frente ao mundo globalizado/Gozzipi: family business facing the globalized world

Vender ou resistir: que estratégia pode adotar uma tradicional empresa familiar diante do assédio de uma multinacional? O caso discute a estratégia de duas empresas que competem no mesmo mercado, uma familiar e outra multinacional. O conteúdo explora a visão estratégica de cada uma delas e mostra a...

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Published in:GVcasos 2015-01, Vol.5 (1)
Main Authors: Frey, Eduardo Henrique, Paulo Henrique da Cruz Braz, Marcia Rohr Cruz, Pelayo Munhoz Olea, Marlete Vargas Frey, Camargo, Maria Emilia
Format: Article
Language:eng ; por ; spa
Subjects:
Business plans
Competition
Competitive advantage
Family owned businesses
Logistics
Multinational corporations
OEM
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container_title GVcasos
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creator Frey, Eduardo Henrique
Paulo Henrique da Cruz Braz
Marcia Rohr Cruz
Pelayo Munhoz Olea
Marlete Vargas Frey
Camargo, Maria Emilia
description Vender ou resistir: que estratégia pode adotar uma tradicional empresa familiar diante do assédio de uma multinacional? O caso discute a estratégia de duas empresas que competem no mesmo mercado, uma familiar e outra multinacional. O conteúdo explora a visão estratégica de cada uma delas e mostra a história da empresa familiar e o dilema de manter-se ou ceder ao assédio da empresa multinacional na disputa pelo mercado.//Sell or resist: what strategy can a traditional family business adopt given the onslaught by a multinational? The case discusses the strategy of two companies that are competing in the same market, one a family business and the other a multinational. The content explores the strategic vision of each of them and shows the history of the family business and the dilemma of continuing or giving in to the onslaught by the multinational company in the dispute for market.
doi_str_mv 10.12660/gvcasosv5n1c5
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subjects Business plans
Competition
Competitive advantage
Family owned businesses
Logistics
Multinational corporations
OEM
title Gozzipi: empresa familiar frente ao mundo globalizado/Gozzipi: family business facing the globalized world
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