The Effect of Weather on Consumer Spending

This paper reports the results of three studies which provide strong evidence that weather can impact consumer spending. In particular, the results of the first study highlight the important effects of temperature, humidity, snow fall, and especially sunlight, in retail sales. The second study repli...

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Bibliographic Details
Main Authors: Murray, Kyle B, Finn, Adam, Leszczyc, Peter Popkowski, Di Muro, Fabrizio
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumer spending
Humidity
Retail sales
Studies
Temperature
Weather
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Summary:This paper reports the results of three studies which provide strong evidence that weather can impact consumer spending. In particular, the results of the first study highlight the important effects of temperature, humidity, snow fall, and especially sunlight, in retail sales. The second study replicates the general finding of previous research, which indicates that sunlight affects mood, while simultaneously demonstrating that mood affects spending. The third study demonstrates that mood mediates the effect of sunlight on consumer spending. The present research makes an important contribution to our understanding of consumer behavior by demonstrating that weather does affect retail sales.
ISSN:0098-9258