Steps to Take

Direct Partnerships with Search Engines Generally the business model here is to pay money directly to Google to be part of its Sponsored Links program. Google doesn't divulge specifics of its data quality management techniques, but search engine optimization experts estimate that link accuracy...

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Published in:Library technology reports 2016-07, Vol.52 (5), p.28
Main Author: Fons, Ted
Format: Article
Language:English
Subjects:
Academic libraries
Audio Books
Best Practices
Business models
E-books
Libraries
Library catalogs
Library collections
Metadata
Online Searching
Quality
Search engines
Semantic web
Semantics
Semiotics
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container_title Library technology reports
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creator Fons, Ted
description Direct Partnerships with Search Engines Generally the business model here is to pay money directly to Google to be part of its Sponsored Links program. Google doesn't divulge specifics of its data quality management techniques, but search engine optimization experts estimate that link accuracy must be above 95 percent for Google to accept data from a partner.
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source Library & Information Science Abstracts (LISA); Social Science Premium Collection; Library & Information Science Collection; Education Collection
subjects Academic libraries
Audio Books
Best Practices
Business models
E-books
Libraries
Library catalogs
Library collections
Metadata
Online Searching
Quality
Search engines
Semantic web
Semantics
Semiotics
title Steps to Take
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