Haunts Or Helps From the Past: How Does Recalling Past Self-Control Acts Affect Current Self-Control?

We explore two dimensions of consumers' recall of past self-regulation acts -- valence of recalled acts and metacognitive experience that accompanies recall -- and how their interplay influences self-control. Results show that the mere recall of past self-control acts depletes consumers and inh...

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Bibliographic Details
Main Authors: Dzhogleva, Hristina, Lamberton, Cait Poynor, Haws, Kelly
Format: Conference Proceeding
Language:English
Subjects:
Recall
Self control
Studies
Online Access:Get full text
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Summary:We explore two dimensions of consumers' recall of past self-regulation acts -- valence of recalled acts and metacognitive experience that accompanies recall -- and how their interplay influences self-control. Results show that the mere recall of past self-control acts depletes consumers and inhibits their ability to restrain themselves in the present.
ISSN:0098-9258