Good Deeds, Risky Bids: Accessible Pro-Social Behavior Increases Monetary Risk Taking

This research demonstrates that recollecting a pro-social behavior or expressing virtuous intent can influence monetary risk taking. Four studies demonstrate that both an accessible pro-social behavior and virtuous intent increase one's sense of security, prompting riskier decisions. Together,...

Full description

Saved in:
Bibliographic Details
Main Authors: Blekher, Maria, Danziger, Shai, Grinstein, Amir
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Correctional institutions
Decision making
Risk assessment
Studies
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research demonstrates that recollecting a pro-social behavior or expressing virtuous intent can influence monetary risk taking. Four studies demonstrate that both an accessible pro-social behavior and virtuous intent increase one's sense of security, prompting riskier decisions. Together, we show that accessible pro-social behavior influences seemingly unrelated decision domains.
ISSN:0098-9258