Modelling Everyday Consumer Behavior: the Case of Restricted Consumption

Many consumers face a number of restrictions to acquisition and consumption of marketed commodities. This study seeks to understand consumer recognition, reaction, and behavioral intensions stemming from states of restricted consumption. Findings illustrate more positive consumer emotion states thro...

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Bibliographic Details
Main Authors: Rapp, Justine M, Hill, Ronald Paul, Lehmann, Donald
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumption
Emotions
Recognition
Self control
Studies
Online Access:Get full text
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Summary:Many consumers face a number of restrictions to acquisition and consumption of marketed commodities. This study seeks to understand consumer recognition, reaction, and behavioral intensions stemming from states of restricted consumption. Findings illustrate more positive consumer emotion states through self-imposed, permanent restriction situations.
ISSN:0098-9258