Memories Jogging At High Intensity: the Effect of Recollecting Past Hedonic Experiences on Their Retrospective Evaluations

We find consumers evaluate past experiences to be more intense if they recall the event's sensory details easily. The effect is more pronounced when the episode is recalled for social purposes. This research augments our understanding of the functions of autobiographical memory and how they mod...

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Bibliographic Details
Main Authors: Bhargave, Rajesh, Mantonakis, Antonia
Format: Conference Proceeding
Language:English
Subjects:
Autobiographies
Consumer behavior
Memory
Recall
Sensory perception
Social psychology
Studies
Online Access:Get full text
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Summary:We find consumers evaluate past experiences to be more intense if they recall the event's sensory details easily. The effect is more pronounced when the episode is recalled for social purposes. This research augments our understanding of the functions of autobiographical memory and how they moderate retrospective evaluations of experiences.
ISSN:0098-9258