Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis

This research shows that when a firm states a socially-motivated (versus profit-driven) intention for decisions made prior to a corporate crisis, consumer perceptions of the firm are driven by thoughts about what the firm did wrong and what the firm could have done to prevent the crisis.

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Bibliographic Details
Main Authors: Kelting, Katie, Duhachek, Adam, Maheswaran, Durairaj
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Management of crises
Perceptions
Social responsibility
Studies
Online Access:Get full text
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Description
Summary:This research shows that when a firm states a socially-motivated (versus profit-driven) intention for decisions made prior to a corporate crisis, consumer perceptions of the firm are driven by thoughts about what the firm did wrong and what the firm could have done to prevent the crisis.
ISSN:0098-9258