Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis

This research shows that when a firm states a socially-motivated (versus profit-driven) intention for decisions made prior to a corporate crisis, consumer perceptions of the firm are driven by thoughts about what the firm did wrong and what the firm could have done to prevent the crisis.

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Main Authors: Kelting, Katie, Duhachek, Adam, Maheswaran, Durairaj
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Management of crises
Perceptions
Social responsibility
Studies
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creator Kelting, Katie
Duhachek, Adam
Maheswaran, Durairaj
description This research shows that when a firm states a socially-motivated (versus profit-driven) intention for decisions made prior to a corporate crisis, consumer perceptions of the firm are driven by thoughts about what the firm did wrong and what the firm could have done to prevent the crisis.
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identifier ISSN: 0098-9258
ispartof Advances in consumer research, 2012, Vol.40, p.62
issn 0098-9258
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subjects Consumer behavior
Management of crises
Perceptions
Social responsibility
Studies
title Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis
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