Romantic Motives and Men'S Conspicuous Consumption: the Role of Materialism

What are the conditions under which men conspicuously consume to attract mates? Using real dating situations, we show that materialism predicts whether men rely on conspicuous consumption to attract women. Additional findings show that materialistic men choose partners who fulfil a similar function...

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Bibliographic Details
Main Authors: Lens, Inge, Warlop, Luk, Pandelaere, Mario
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumption function
Materialism
Personal relationships
Studies
Online Access:Get full text
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Summary:What are the conditions under which men conspicuously consume to attract mates? Using real dating situations, we show that materialism predicts whether men rely on conspicuous consumption to attract women. Additional findings show that materialistic men choose partners who fulfil a similar function as conspicuously displayed status products.
ISSN:0098-9258