In the Name of Environmental Friendliness: Effects on Attitudes Toward the Service

Environmental friendliness does not always bring consumers with immediate benefits. For instance, hotels stopped replacing guest bed linens daily. We empirically demonstrated that consumers high on environmental concern reacted more favorably towards reduced services, and more favorable when provide...

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Bibliographic Details
Main Authors: Gao, Ronnie(Chuang Rang, Suri, Rajneesh
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Customer services
Environmental aspects
Studies
Online Access:Get full text
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Summary:Environmental friendliness does not always bring consumers with immediate benefits. For instance, hotels stopped replacing guest bed linens daily. We empirically demonstrated that consumers high on environmental concern reacted more favorably towards reduced services, and more favorable when provided with a choice, but not by exposing consumers to environmental messages.
ISSN:0098-9258