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Consumer Negotiation and Acquisition At the Bottom-Of-The-Pyramid: the Case of Women Market Traders

Research explores how women traders manage social distribution networks and contribute to market systems that bring together agricultural and commercial interests in developing countries. A multi-method approach is used to understand networks and market activities threatened by climate change, econo...

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Main Authors: Rosa, Jose, Viswanathan, Madhu, Upadhyaya, Shikha, Dewey, Susan, Venugopal, Srinivas
Format: Conference Proceeding
Language:English
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creator Rosa, Jose
Viswanathan, Madhu
Upadhyaya, Shikha
Dewey, Susan
Venugopal, Srinivas
description Research explores how women traders manage social distribution networks and contribute to market systems that bring together agricultural and commercial interests in developing countries. A multi-method approach is used to understand networks and market activities threatened by climate change, economic and political upheaval, and gender-induced threats and constraints.
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identifier ISSN: 0098-9258
ispartof Advances in consumer research, 2013, Vol.41, p.1
issn 0098-9258
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subjects Climate change
Consumers
Developing countries
LDCs
Negotiations
Studies
title Consumer Negotiation and Acquisition At the Bottom-Of-The-Pyramid: the Case of Women Market Traders
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