What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards

Tactile sexual primes affect women's economic decision-making. Similar to the effects found in men, touching a pair of boxer shorts leads to monetary craving (study 1), and erodes loss aversion for money and food (study 2) in women. These effects were not observed when touch was prevented (stud...

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Bibliographic Details
Main Authors: Festjens, Anouk, Bruyneel, Sabrina, Dewitte, Siegfried
Format: Conference Proceeding
Language:English
Subjects:
Behavioral decision theory
Sensory perception
Sexual behavior
Studies
Touch
Women
Online Access:Get full text
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Summary:Tactile sexual primes affect women's economic decision-making. Similar to the effects found in men, touching a pair of boxer shorts leads to monetary craving (study 1), and erodes loss aversion for money and food (study 2) in women. These effects were not observed when touch was prevented (study 3).
ISSN:0098-9258