Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals' Acceptance of this Controversial Technology

ABSTRACT Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed...

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Bibliographic Details
Published in:Psychology & marketing 2016-09, Vol.33 (9), p.704-712
Main Authors: Reinares-Lara, Eva, Olarte-Pascual, Cristina, Pelegrín-Borondo, Jorge, Pino, Giovanni
Format: Article
Language:English
Subjects:
Cognitive psychology
Consumer attitudes
Nanotechnology
Studies
Technology Acceptance Model
Transplants & implants
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Summary:ABSTRACT Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well‐known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.20911