Implicit and Explicit Attitudes as Predictors of Gatekeeping, Selective Exposure, and News Sharing: Testing a General Model of Media-Related Selection

Media‐related selection (MRS) is an umbrella concept for selection processes such as gatekeeping by journalists, selective exposure by audience members, and news sharing by social network site (SNS) users. Importantly, individual attitudes can influence MRS. Previous research on attitude‐based MRS h...

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Bibliographic Details
Published in:Journal of communication 2016-10, Vol.66 (5), p.717-740
Main Authors: Arendt, Florian, Steindl, Nina, Kümpel, Anna
Format: Article
Language:English
Subjects:
Asian people
Attitudes
Gatekeeping
Implicit Attitudes
Media-Related Selection
News media
News Sharing
Selective Exposure
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Summary:Media‐related selection (MRS) is an umbrella concept for selection processes such as gatekeeping by journalists, selective exposure by audience members, and news sharing by social network site (SNS) users. Importantly, individual attitudes can influence MRS. Previous research on attitude‐based MRS has relied almost exclusively on overtly expressed evaluations (i.e., explicit attitudes) as predictors of selection outcomes. We tested whether automatic affective evaluations (i.e., implicit attitudes) can predict MRS as well. In three studies (gatekeeping, selective exposure, and news sharing), we found that journalists', audience members', and SNS users' implicit and explicit attitudes predicted selection. Thus, attitudes may exert their influence even “under the radar” of conscious awareness.
ISSN:0021-9916
1460-2466
DOI:10.1111/jcom.12256