Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach

Family (FFs) and non-family firms (NFFs) are increasingly shown to be distinct in their operations, including their marketing-related resources, decisions, and actions pertaining to innovation. The current research explores the possibility that while some drivers of innovativeness – radical innovati...

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Bibliographic Details
Published in:Journal of business research 2016-12, Vol.69 (12), p.5620-5627
Main Authors: Covin, Jeffrey G., Eggers, Fabian, Kraus, Sascha, Cheng, Cheng-Feng, Chang, Man-Ling
Format: Article
Language:English
Subjects:
Comparative analysis
Configurational
Family
Family owned businesses
Fuzzy sets
Innovation
Innovations
Innovativeness
Non-family
Radical
Studies
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Summary:Family (FFs) and non-family firms (NFFs) are increasingly shown to be distinct in their operations, including their marketing-related resources, decisions, and actions pertaining to innovation. The current research explores the possibility that while some drivers of innovativeness – radical innovativeness, in particular – may be common to both family and NFFs, how these drivers combine to produce radical innovativeness may not always be the same for these two firm types. Data from 1671 firms operating in four countries were analyzed using fuzzy set qualitative comparative analysis. Results reveal six configurations of behavioral proclivities and/or resources that predict radical innovativeness, including two that are unique to FFs, three that are unique to NFFs, and one that is common to both firm types.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2016.03.069