A method for controlling crowd flow by changing recommender information on navigation application

PurposeThis paper aims to control the crowd flow naturally by presenting appropriate information.Design/methodology/approachThe authors developed a navigation application for an event held in Osaka called “Osaka Mizube Bar”, and divided users into three groups to present different information in res...

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Bibliographic Details
Published in:International journal of pervasive computing and communications 2016-04, Vol.12 (1), p.87-106
Main Authors: Shen, Ruiwei, Terada, Tsutomu, Tsukamoto, Masahiko
Format: Article
Language:English
Subjects:
Art galleries & museums
Behavior
Behavioral economics
Experiments
Navigation
Navigation systems
Restaurants
Smartphones
Citations: Items that cite this one
Online Access:Get full text
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Summary:PurposeThis paper aims to control the crowd flow naturally by presenting appropriate information.Design/methodology/approachThe authors developed a navigation application for an event held in Osaka called “Osaka Mizube Bar”, and divided users into three groups to present different information in restaurants’ view list.FindingsThe results of the experiment confirmed that users will focus on the position of the rank list, regardless of the information for each item.Originality/valueThis paper used persuasive technology in information presentation for event application.
ISSN:1742-7371
1742-738X
DOI:10.1108/IJPCC-01-2016-0007