Geographical indications, implementation and traceability: Gemlik table olives

• Published in: British food journal (1966) 2016-09, Vol.118 (9), p.2074-2085
• Main Author: Dokuzlu, Sertac
• Format: Article
• Language: English
• Subjects: Agricultural management; Archives & records; Common Agricultural Policy; Consumers; Consumption; Control systems; Cotton; Culture; Developing countries; Domestic markets; Food; Food products; Free trade; Geographic information systems; Inspection; Intellectual property; LDCs; Logos; Market shares; Marketing; Middle age; Monopolistic competition; Olives; Product differentiation; Property rights; Regions; Registration; Reputations; Rural development; Satellite navigation systems; Strategic planning; Supermarkets; Tracking control; Tracking systems; Trademarks
• ISSN: 0007-070X; 1758-4108
• DOI: 10.1108/BFJ-09-2015-0341

Purpose Geographical indications (GIs) have been implemented across the EU for agricultural and food products for many years and consumers know them well. However, developing countries and/or transitioning economies do not have sufficient experience to apply GIs. The purpose of this paper is to demonstrate ways to implement GI in domestic markets in countries in which there are no common logo and control/tracking systems to help GI holders manage the process. Design/methodology/approach This study uses a qualitative case study to describe a process to implement GI registered food products in domestic markets. The system was developed by the author and applied by the Gemlik Commodity Exchange (GTB). Findings A registration system that allows inspection of producers in GI limits should be established. For good practice and to ensure correct registration, an efficient, established control system, promotion, and conservancy of GI-holding organizations are essential. Practical implications GTB implemented two projects, for which a GI logo and labels with quick-response (QR) codes were created. A regional, GI promotion project was conducted, and after one year, there was no increase in consumer demand, but entering markets became easier, and traders of PDO products began to experience increases in orders and/or shortening of intervals. Long-term implications of the system could not be measured since one year had passed. Originality/value This study develops and demonstrates a QR tracking system for implementation of GIs.